Xiaomi, one of the leading smartphone manufacturing firms in the country has been seeking to expand its reach to rural regions. As per the latest report, Xiaomi plans to sell its smartphones across rural parts of the nation through a Mi Store on Wheels. Intending to sell smartphones to the remotest parts of India amid the rising anti-Chinese sentiment, the company has made this move.
The top-selling smartphone brand in India has commenced a traveling outlet that comprises a particular route. That vehicle stops in places where people in rural areas gather at one place for conducting street fairs or weekly haats. As part of this move, the company will sell smartphones, smart TVs, earphones, power banks, CCTV cameras, sunglasses, and other accessories in rural areas. Xiaomi, the Chinese smartphone manufacturing firm has released a statement informing the same on Monday.
Manu Kumar Jain posted a tweet on Twitter that reads, ‘Mi”les to go before we sleep! Excited to launch “#MiStore-on-wheels”, an innovative concept that brings #retail experience to the heart of #India, connecting villages through a moving store. So proud of our #offline #team who completed this project in just 40 days. I ❤️ Mi. ‘ Mi Store on Wheels will expand moving retails outlets across various remote regions of the nation that covers prevalent weekly markets.
The stores appear similar to mobile food vans. Instead of selling food, the company sells various Xiaomi products through mobile stores. Muralikrishnan B, the Chief Operating Officer at Mi India said, ‘MSoW outlets will be fully safe for consumers to visit. With this new initiative and having the largest exclusive single-brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighborhood.’
Xiaomi is one of the copious brands that are supplying their products directly to the customers to evade the lack of congestion in various Mi stores during the COVID-19 pandemic and nationwide lockdowns. For the June quarter, the Chinese smartphone conglomerate managed to remain in the top position in the Indian smartphone market. Despite the decline in the smartphone shipments and tensions between Beijing and Delhi that led to the ban of Chinese brands and apps, Xiaomi stood in the top position.
As of now, Mi India has more than 8000 Mi selected partners about 4000 biggest format retail partners, and 3000 Mi stores in the country. The company revealed this data through its official statement. It is a unique move of the Chinese smartphone firm to sell its products across the rural regions of India amid the spread of the COVID-19 pandemic and other physical distancing restrictions. Stay tuned to this website to get the latest telecom news, tech updates, and more.