Netflix launches Hindi user interface in India

Netflix, the widely popular subscription-based video streaming service has launched a new user interface in Hindi intending to reach more number of users. This new initiative will help the company gain more subscribers who prefer the Hindi language while streaming content on Netflix. This helps the users to easily stream their desired Indian, International films, and series in selected languages.

The users can access a wide range of original Hindi content including the most prevalent Sacred Games. It is quite easy to access the Hindi user interface which is now compatible with Television, smartphones, and the web version as well. The globally popular OTT platform mentioned in a statement that one can easily change to the Hindi user interface from settings. As per the official statement, members on this streaming service can set a total of 5 profiles in each account. Each profile can be accessed in its language setting.

Netflix launches Hindi user interface in India
Image: netflix.com

How to Change to Hindi User Interface on Netflix?

Follow the simple steps furnished below to switch to the new user interface on the popular streaming platform:

  • At first, open the Netflix app from your phone or TV or other devices.
  • Navigate to the section that reads, ‘Manage Profiles’ from your desktop PC or mobile browser.
  • In that section, you will find a list of options from which you need to tap the ‘Language’ option.
  • From the list of available languages, select Hindi, and save changes.

Netflix to compete Amazon Prime Video

Netflix has made this option available to the users in India and other countries as well. It is quite simple to switch to the user interface in their preferred languages. Intending to rival its major competitor Amazon Prime Video, Netflix had recently introduced the Hindi user interface. Amazon Prime Video had launched the Hindi user interface almost 2 years back. Intending to compete it’s adversary, the global streaming behemoth Netflix has made this move.

Moreover, Netflix has been striving hard to make its mark in the Indian streaming market by investing massively in Indian films and series. Recently, it has streamed various hit films like Sacred Games, Choked: Paisa Bolta Hai, Bulbbul, Mighty Little Bheem, and more on Netflix. It has been trying to appeal the Indian users by providing interesting Indian content. To expand it’s services to larger communities in India, the company has now eliminated the language impediment through this new user interface in the Hindi language.

Amazon Prime Video had launched the Hindi user interface long back in 2018. On the other hand, JioTV had launched it in 2019. Truly, most people in India access popular streaming apps like Amazon Prime Video, Disney+ Hotstar, JioTV, and others rather than Netflix. As a result, Netflix endures falling behind the aforesaid streaming platforms especially in attracting the Indian market.

On the other hand, Hotstar, the Indian OTT streaming service hasn’t yet launched a Hindi user interface to its subscribers. Still, it has gained utmost popularity in the Indian market. In India, Hotstar has acquired approximately 1/3rd of the market share in the country. JioTV comes next in terms of the market share in India. Monika Shergill, VP-Content, Netflix India said, ‘We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi.’

Netflix is all set to release a series of stories on its OTT platform that include ‘A Suitable Boy, Mismatched, and more. Gunjan Saxena: The Kargil Girl’ is the upcoming film slated to release on 12th August 2020. Netflix is planning to enhance its growth in India with its innovative moves. Stay tuned to this website to get the latest updates on popular video streaming services.

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